Legacy BRANDing - print & digital collateral

Lottura / The Lottura Post

The Lottura Legacy Brand is a multi-dimensional identity, thoughtfully designed to encompass both Lottura and their newspaper brand, the Lottura Post. The process began with an in-depth exploration through the Brand Journal, uncovering the heart of the business and the vision behind their small-batch, timeless garments. From there, we crafted a fully custom brand identity, including hand-lettered typography, intricate borders, and a complete illustration suite, paired with bespoke patterns and textures. Every element was designed to feel intentional and soulful, reflecting the joy, elegance, and longevity that Lottura brings to a wardrobe. The brand extended seamlessly across social media with a set of tailored templates for both Lottura and the Lottura Post, creating a cohesive and immersive brand world.

At the core of this project was the belief that design is more than aesthetics—it’s a pathway to truth, goodness, and beauty. Inspired by Dostoyevsky’s concept that “beauty will save the world,” this identity embodies that philosophy in every detail. From custom typography to the illustration suite, patterns, and social templates, each piece was intentionally crafted to elevate the audience’s experience, guiding them toward wonder, delight, and timelessness. Lottura’s multi-dimensional brand demonstrates how thoughtful, intentional design can inspire and transform, proving that beauty in branding can truly touch the world.