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About Sojourn & Soul
design that feels alive, grounded, and enduring.
I've always been drawn to art that tells a story.
From sketches in my earliest memories to years spent exploring illustration, sculpture, and painting, I’ve been fascinated by the way craft and intention can make something last. That fascination didn’t stop at analog, but expanded into digital design and branding.
I create brands that are thoughtful, rooted, and soulful. My work draws from the wisdom of the past — the timeless beauty and techniques of traditional art — while embracing the present. Every decision is guided by insight, clarity, and the story a business carries in its DNA.
Why I Work The Way I Do
I don’t rush into design. Not because I’m slow (in fact, I was always the student who finished early in art class) but because I take the time to see the through-line before a single brushstroke, font choice, or colour is made. This intentionality ensures that when creation begins, it is decisive, efficient, and purposeful.
The clarity I seek before ever touching a page allows each element of a brand to feel deliberate, coherent, and enduring. Nothing is excessive, everything is meaningful. And because of this approach, working together is immersive without chaos or overwhelm.
Steering my clients to the most authentic iteration of their brand
means getting to actually know them, being honest about what I think will serve them, and creating a brand that will last for years to come.
I’m here to be my clients’ confidant
I listen to your story and your work. Your challenges, your wins, your life outside the business, all inform the way your brand is shaped, with care and understanding.
I trust my God-given insight
I rely on a gifted sense of direction and instinctive clarity to uncover what your brand needs, even before it’s spoken.
Life and work are intertwined.
Your brand exists alongside your home, your values, and the people who matter most. And my process respects the life you’re building beyond business.
Conformity? Comfortable being you.
Most of the women I work with don’t follow the conventional path.
They’ve built businesses and lives that might not look like what society expects — and that’s exactly why they need a brand that feels aligned, authentic, and unapologetically theirs.
Here, we don’t chase trends, metrics, or the definition of “success” dictated by someone else. Instead, we honor your story, your values, and the work you’re building in a way that supports you, not what anyone else thinks you should be.
Life, ministry, and work intertwined
I live in a small rural town in Canada with my husband, our children, and a home that is rarely quiet and yet is somehow peace filled. I’m a pastor’s wife, and ministry is an important part of our lives, and provides a perspective that informs how I approach my work with empathy, integrity, and a focus on purpose over performance.
My experience balancing family, ministry, and creativity also informs how I hold client work. With patience, care, and the understanding that life doesn’t pause for branding. My clients often tell me they appreciate how thoughtfully I guide them through the process. I see them as collaborators, not projects. Every brand is personal because the work we create together reflects who they are, what they value, and how they want to show up in the world.
What working with Sojourn & Soul feels like
Working with Sojourn & Soul is deeply personal, 1:1, and intentional.
I help women clarify their vision, uncover the threads that make their business unique, and translate them into a visual identity that feels meaningful and enduring.
I guide each step, from discovery through visual direction to final delivery, in a way that respects your time, your life, and your story. My goal is simple: for your brand to feel steady, confident, and alive, while leaving space for your business to grow naturally.
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