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Building a brand and website that tells your story & allows your legacy to unfold.

That Disconnect You Feel Is Real

It’s like trying to make your home feel put-together when someone announces they’re “popping by” - a frantic shuffle to make things appear cohesive, even when they’re not. If your brand feels like a patchwork of mismatched pieces, it’s a sign that something’s missing. Your brand deserves to feel curated and intentional, like a well-loved home where every detail has a purpose.

You deserve a brand that feels like a legacy

One that captures the soul of your business and invites your audience into a world that’s uniquely yours.

At Sojourn and Soul, we offer three levels of brand design experiences, crafted with the same dedication to tradition, storytelling, and timeless beauty. Whether you’re looking for a refined refresh or a complete transformation, there’s an option for you here.

Thoughtfully crafted, rooted in tradition, and timeless enough to stand the test of time. Instead of chasing trends, we build something with depth and soul, rich with meaning and artistry. It’s about creating a cohesive brand world that feels like you and continues to feel like you as your business grows and evolves.

I believe in creating brands that feel like heirlooms

The Heirloom Brand Experience

Stand out amongst the trends with this signature, intensive experience, dedicated to diving deep into your brand’s essence and bringing it to life.
Perfect for:

Business owners ready for a transformative experience
Those who want to walk away with a complete brand identity on a shorter timeframe
Entrepreneurs seeking a collaborative, high-touch process that feels artful and immersive

From strategy to visuals, everything is crafted with soul and care to create a brand that feels as timeless as it is personal.

What it includes:

+ The Brand Journal™ Strategy Process
+ Creative Direction
+ Full Logo Suite
+ Custom Illustrations
+ Colour Palette
+ Type Hierarchy
+ Brand Textures
+ An in-depth guide to teach you how to style your new brand elements!

Investment: $2700 CAD

Keepsake Brand

Your brand is your constant stability through the rhythms of business, let’s make it a good one.

What it includes:

Brand Questionnaire
Primary Logo
Submark
Complete colour palette
Typography suite with OTF files
1 page brand style sheet

Plus:

Launch graphics + IG launch reel

Investment: $1800 CAD

The Legacy Brand Experience

The most in-depth and comprehensive branding experience - created for those ready to invest in something truly extraordinary. This package includes an extended timeline with extensive collateral items and every detail imaginable.

Perfect for:

Established brands looking to build a complete visual ecosystem
Those who desire an all-encompassing experience with a lasting impact
Business owners who want a fully customized brand world with every touchpoint perfected

With The Legacy Brand, no detail is left untouched. It’s an experience designed to craft something that feels like a true heirloom - rich with story, beauty, and intention.

What it includes:

+ Everything from the heirloom brand
+ Additional brand art (patterns, textures and illustrations)
+ Brand Collateral (Print materials, Digital Materials and packaging)
+ Photography Direction Guide

Investment: Starts at $5000 CAD

Whether you're looking for print materials, digital assets, or beautiful packaging, we can create whatever you need to bring your brand's world to life.

Brand Collateral Possibilities

Product labels, boxes, wraps, stickers, tags, mailers, tissue paper designs, and more.

Business cards, letterheads, brochures, postcards, thank you cards, packaging labels, hang tags, stationery sets, signage, gift certificates, and more.

Social media templates, email signatures, presentation decks, digital workbooks, lead magnets, digital ads, course slides, newsletter templates, free downloads, and more.

Packaging Materials

Print Materials

Digital Materials

The Artisan Web Experience

A beautifully crafted website is the digital home for your brand's world - an experience that feels rich, intentional, and artfully curated. The Artisan Web Experience is about building a digital space that reflects your brand’s soul and invites your audience to step fully into your world.

I work exclusively on Showit, Shopify, and Squarespace, with each project tailored to your unique vision and business needs. Whether you need a portfolio, a robust e-commerce site, or an immersive brand experience, we’ll build something that feels true to you.

What it includes:

+ 7+ page Showit, Squarespace or Shopify Design
+ Email Platform Integration
+ Social Media Integration
+ Basic SEO
+ Mobile Optimization
+ Personalized video tutorials showing you how to edit your site
+ 30 days of email support post launch

Pre-requisites: Branding, Brand Photos & Web Copy

Investment: Starts at $5000 CAD

How It Works

1. Book your project

You’ll start by filling out the inquiry form here and booking a discovery call. We’ll get to know each other, chat details, and then you’ll book your project on the calendar.

2. Homework

You’ll get a proposal and instant access to your client portal with the Brand Journal - my signature discovery process that goes into your goals, values, heart behind your business, along with target audience, competitors and design preferences that needs to be filled out before we get into visual direction.

3. Visual Direction Call

Once this is completed, I’ll go over every detail and create a visual direction proposal. We’ll review everything on the call to finalize our direction for your brand.

4. Pick Your Brand Concept

On the design day, I’ll have already spent time researching colour and typography and creating illustrations, so while you rest, I put all the puzzle pieces into a presentation. We’ll then go over it on a video call where I’ll make revisions in real-time.

5. All Your Collateral is Delivered

Once you’ve found the brand concept you love, I’ll export the files and put all your collateral items together. You’ll receive all your brand elements in a shared folder within 24 hours.

Your brand and website should work together, book a brand and web project at the same time and get $500 off!

Book Both, Save $500

CONNECTION

The Sojourn and Soul Difference

While I'm not the life of the party friend, or the funny friend, I am the friend you can have heartfelt conversations over a cup of coffee with. The friend you stroll a farmers market with and have a home cooked meal with. So you can be sure that I'll create space for true, authentic connection because that's where I thrive (and if you're here I'm guessing that's where you thrive too)

family comes first

an artist at my core

I'm not just another designer who started dabbling in Canva and decided to make a go of it. My roots are deep in traditional art forms such as painting, illustration and sculpting, and I'll bring my years of experience, trained artistic eye, and design knowledge to every project.

(Yours, and mine) As a homeschooling Mom of three young kids, I get what it's like to be balancing life, work, motherhood and everything in between. You never have to apologize for your kids joining you on a calls or having to reschedule due to a teething baby, sick child, etc.

Recent brand transformations

Not ready for custom design?

Discover strategically designed templates here if you’re not ready for a custom-designed website yet.

Meet the woman turning
intangible ideas into branded stories.

Hey, I'm Becca. Wife, mom, artist, and designer. My work is grounded in strategy and inspired by intuition, so you can have a beautiful brand and website that nourishes your family and future.

My work's purpose is to uncover the parts of you that you didn't even realize mattered to your brand. Building an authentic representation of who you are so you can show up confidently and turn the heads of those that you're longing to work with.

Frequently Asked Questions

Do you offer payment plans?

Can you design just a logo?

What web platform do you use?

Can I add an extra page?

I already have a brand. Can I just book a web Sojourn day?

What do I need before booking a Web Sojourn Day?

Can I include extra collaterals?

Can you really create a brand or website in a day?

Absolutely! I’m happy to break up payments into instalments for all my services. Sojourn Days are typically split into 2-3 monthly payments, but I’m always open to working out something to fit your situation. Please note on the inquiry form if you’re looking for a payment plan.

A strong, sustainable brand that will change your business is more than a logo. So, no, I don’t just create logos. Instead, I take a holistic approach to branding that dives into who you are, who you serve, and what you want your business to look like down the road.

I typically design for Showit, but I do offer custom projects in Squarespace and my 2-week Shopify with Soul design package. You can read more about specialized projects here.

Sure thing! Make sure to mention you need additional page(s) on the inquiry form, and we’ll chat about it during our discovery call.

As long as your brand was designed by myself or another professional brand designer, we can work directly on your website. One of the most impactful components of a successful website is the brand identity that informs the design. For this reason, I only design websites when a strategic brand identity is already in place.

I can’t design your website until you have your branding, photos, and copywriting done. Design is only a part of a high-converting website — you need copy and brand photos to complete the picture. Please let me know in the inquiry form if you need help finding an expert to help you with this.

I recommend booking a custom project if you’re looking for more than logos and basic brand collaterals beyond a business card or thank you note. You can learn more about specialized projects here or inquire here.

Yes and no. Strategic prep work is done before your Sojourn Day, including an in-depth brand questionnaire, mood board, and visual direction meeting, so on the Sojourn Day, I’m able to get into flow and focus on putting all the puzzle pieces together to create the brand.