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Website design that feels tactile, emotional and immersive.
bring your brand's world to life
I don’t believe in pressure driven marketing, artificial urgency, or manipulation costumed as strategy. Your brand shouldn't have to convince people to care because it can be experienced in a way that they naturally do.
You've put the effort into building your brand's world on paper.
Now it's time for your website to be the doorway into it.
Anybody can create a website. There are thousands of templates out there, and truthfully, most website platforms aren’t that hard to get the hang of. But if you’re here, then it’s likely because you know that the best websites don't feel like websites at all, they feel like stepping into a universe.
The difference lies in immersive visual storytelling. Through art, colour, typography, texture, pattern, and thoughtful strategy woven into every decision, your website becomes more than a place to simply present information. It becomes a place your visitors don't want to leave. A place that helps them feel seen, builds trust, and keeps them coming back for more of whatever it is you do.
Your business has a story, a personality, and a way of making people feel and your website should capture all three. The Brand Home creates an inviting digital space on Showit or Squarrespace for service providers who want their expertise, process, and personality woven into every detail of their online presence.
You create every piece from a vision and a story inside your head, and that vision deserves to be experienced. The Mercantile creates a beautifully considered, immersive Shopify storefront for artisans and makers who want their website to feel like an extension of their craft, where customers can connect with both the story and the product.
the
Mercantile
(for artisans)
the
Brand Home (for service providers)
Where does your brand belong?
Your website should be where people begin to experience your business, not just read information about it.
Am I in the right place?
Can I trust this business?
Do I belong here?
What should I do next?
The Brand Home (for service providers)
This experience is ideal for businesses that
- Value an in-depth process and conversion focused design choices
- Want their website to feel like a natural extension of their brand
Investment: $4000 USD
+ 5-7 Page Showit or Squarespace design
+ Thoughtful page structure, optimized for conversion
+ Desktop + mobile optimization
+ Basic SEO
+ Email Platform Integration
+ Social Media Integration
+ Personalized video tutorials showing you how to edit your site
+ 30 days of email support post launch
Pre-requisites: Branding, Brand Photos & Web Copy
Your investment includes:
A custom Shopify experience for product-based brands who want their online shop to feel as thoughtful as the products they create.
The Mercantile Website
The Mercantile Website
Investment: $5500 USD
+ Strategic assessment of your existing Shopify storefront + sales flow
+ Wireframing for key pages and customer journeys
+ Custom Shopify website design
+ Custom Liquid sections and functionality
+ Extensive application of your existing brand identity
+ Illustrated Icons and Website Textures
+ Responsive mobile design
+ Personalized handoff + Shopify training
+ 30 days of post-launch support
Pre-requisites: Branding, Brand Photos & Web Copy
Your investment includes:
1. beginning
After your deposit has been paid and contract signed, we begin by scheduling our website kick off call, where we'll discuss and plab your website together.
2. wireframing
Once we've nailed down our strategy, I'll begin by wireframing the prominent pages so we can get a feel for typography, buttons and colour usage.
3. Building it out
Once the wireframe is approved, I jump into your chosen platform and begin development. The bulk of the work is here, bringing everything to life.
4. revisions
Once the initial layout design is complete, we refine sections as necessary until we are both confident in the flow of your site.
6. Delivery & support
Once complete, I record a training on how to maintain and update your website so you're confident in carrying the momentum after hand off. Then I'm on stand-by for 30 days of post launch support to answer any questions that may arise!
5. mobile op & Wrap
Then I optimize your site for mobile exploration and go through the site with a fine tooth comb, making sure all the links are correct and nothing is out of place.
from inquiry to launch.
the process
Who you'll be creating with
I’m Becca, the artist and designer behind Sojourn & Soul, and the person who will be shaping your brand with you, from the first question to the final files.
I’ve spent the last sseven years refining not just how brands look, but how they feel. I think deeply before I begin. About meaning, intention, and all the pieces that need to work together, so that when it’s time to create, the design process is streamlined and purposeful.
I’ve always worked this way. In fact I was often the student who finished early in art class (annoying, I know - sorry), not because I rushed, but because I could see the final vision before I touched the page.
That same approach guides my process now. The discernment happens up front, so the design can unfold decisively, without second-guessing.
When you work with me, you’re not passed off to a team or moved through a system. This is a one-to-one collaboration. Thoughtful, focused, and held with care for both your business and the life surrounding it.
If you value depth, clarity, and an unconventional approach to marketing you’ll likely feel at home here.
Absolutely! I'm happy to offer instalments on all my services. One due upon booking to reserve your spot in my calendar, and the other at file hand off, or in monthly payments depending on your project and the payment plan we've agreed upon.
I'm also pleased to offer Klarna for my Canadian clients!
Readiness doesn’t mean perfection.
You don’t need to have every detail solved, but you do need a working understanding of who you are, what you offer, and who you’re speaking to. The process will help refine and articulate those things, but it can’t replace personal honesty or effort.
The most successful projects come from clients who are willing to reflect, participate, and be thoughtful in the process.
Branding and websites are not bandaids for deeper issues, they’re positioning.
They won’t replace good work, relationships, or integrity. What they do is ensure that the people finding you are more aligned, informed, and more ready to say yes. When done well, your brand and website act as a filter to attract the right clients and quietly turning away the wrong ones.
Because this work is custom, and intentional. You’re not paying for templates, speed, or surface-level design. You’re investing in discernment, clarity, and craftsmanship which are things that take time, attention, and experience.
If budget is the primary deciding factor, this may not be the right fit, and that’s okay. Timing matters.
Many clients do, and that’s expected.
Each offering is designed to be complete on its own, with the option to add collateral items, pages, or expanded the scope as needed. I don't upsell unnecessarily, and nothing is added without intention.
On our initial call we’ll discuss what truly serves your business!
Very much so.
This is not a passive experience. Your insight, reflection, and voice matter deeply for the outcome. I guide the process, ask the right questions, and create the visuals. but the final work is shaped together.
If you’re looking to hand everything off with minimal involvement, this likely isn’t the right fit.
Absolutely! I'm happy to offer instalments on all my services. One due upon booking to reserve your spot in my calendar, and the other at file hand off, or in monthly payments depending on your project and the payment plan we've agreed upon.
I'm also pleased to offer Klarna for my Canadian clients!
Readiness doesn’t mean perfection.
You don’t need to have every detail solved, but you do need a working understanding of who you are, what you offer, and who you’re speaking to. The process will help refine and articulate those things, but it can’t replace personal honesty or effort.
The most successful projects come from clients who are willing to reflect, participate, and be thoughtful in the process.
Branding and websites are not bandaids for deeper issues, they’re positioning.
They won’t replace good work, relationships, or integrity. What they do is ensure that the people finding you are more aligned, informed, and more ready to say yes. When done well, your brand and website act as a filter to attract the right clients and quietly turning away the wrong ones.
Because this work is custom, and intentional. You’re not paying for templates, speed, or surface-level design. You’re investing in discernment, clarity, and craftsmanship which are things that take time, attention, and experience.
If budget is the primary deciding factor, this may not be the right fit, and that’s okay. Timing matters.
Many clients do, and that’s expected.
Each offering is designed to be complete on its own, with the option to add collateral items, pages, or expanded the scope as needed. I don't upsell unnecessarily, and nothing is added without intention.
On our initial call we’ll discuss what truly serves your business!
Very much so.
This is not a passive experience. Your insight, reflection, and voice matter deeply for the outcome. I guide the process, ask the right questions, and create the visuals. but the final work is shaped together.
If you’re looking to hand everything off with minimal involvement, this likely isn’t the right fit.
ANSWERS
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IN THEIR WORDS