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A unique approach for every season of your business.
other ways to work together
Beyond the Heirloom Brand, I offer a small number of additional services for clients whose needs, timelines, or scope fall outside that experience. Each is approached with the same level of care, discernment, and intention.
The Legacy Brand
This experience expands beyond foundations into a richer visual world. It includes deeper strategic discernment, layered brand expression, and the space to fully articulate your presence.
The Legacy Brand is ideal if:
- Your business is established and evolving
- You are ready for a comprehensive visual ecosystem
- Your brand needs room for complexity, nuance, and growth
- You want a long-term visual language, not a refresh
This is expansive, thoughtful work, designed for longevity.
Investment: $5500 | Offered Selectively
+ Expanded brand discovery and creative direction
+ Brand Strategy Document (includes messaging and positioning)
+ Full Logo Suite
+ Extended colour system
+ Primary & secondary typography
+ Brand art (patterns, textures and illustrations)
+ 3 Brand Collateral Items (Print materials, Digital Materials and packaging)
Your investment includes:
Brand Collateral Possibilities
Business cards, letterheads, brochures, postcards, thank you cards, apparel, hang tags, stationery sets, signage, gift certificates, and more.
Social media templates, email signatures, presentation decks, digital workbooks, lead magnets, digital ads, course slides, newsletter templates, free downloads, and more.
Product labels, boxes, wraps, stickers, tags, mailers, tissue paper designs, and more.
Packaging
Digital
The Artisan Website
This experience is ideal for businesses that
- Require multiple sales pages and layered storytelling
- Value a measured process and design choices that feel deliberate rather than only decorative
- Want their website to feel like a natural extension of their brand
Investment: $5500 | Offered Selectively
+ Custom website design
+ Thoughtful page structure, optimized for conversion
+ Desktop + mobile optimization
+ Basic SEO
+ Email Platform Integration
+ Social Media Integration
+ Personalized video tutorials showing you how to edit your site
+ 30 days of email support post launch
Pre-requisites: Branding, Brand Photos & Web Copy
Your investment includes:
The Steadfast Website
The Steadfast Website gives you a refined, functional online space that communicates your value clearly and confidently, without overbuilding, overcomplicating, or demanding more time than you have. It’s a considered, aligned foundation for your brand to show up well.
Investment: $2900 CAD
+ 4-5 page Semi-Custom website design (Squarespace or Showit)
+ Mobile optimization
+ Basic SEO
+ Email Platform Integration
+ Social Media Integration
+ Personalized video tutorials showing you how to edit your site
+ 30 days of email support post launch
Pre-requisites: Branding, Brand Photos & Web Copy
Your investment includes:
1. beginning
After your deposit has been paid and contract signed, we begin by selecting your brand day, the dedicated time to create your brand together.
2. The Brand Journal™
You’ll receive everything you need to complete the Brand Journal™, my carefully crafted process designed to illuminate your individuality, clarify your story, and guide visuals that reflect your story.
3. Creative direction
I compile your insights into a visual direction with a video walkthrough and send it over for your approval two weeks before your brand day.
4. Preparation
With the direction approved, I get to researching and assembling typography, colour palettes, illustrations, and all other visual elements uncovered in the discovery.
6. Delivery & support
Within a week, you’ll receive all brand elements in a Google Drive folder, along with your brand guide to help you confidently use your new identity. I remain available to answer questions and cheer you on from the sidelines as you bring your brand to life!
5. Brand Day
On the scheduled day, I weave these pieces together into a cohesive brand concept presentation and send it to you mid-day. Then we walk through the concept together, making revisions in real time until everything aligns perfectly.
from inquiry to launch.
the process
Who you'll be creating with
I’m Becca, the artist and designer behind Sojourn & Soul, and the person who will be shaping your brand with you, from the first question to the final files.
I’ve spent the last six+ years refining not just how brands look, but how they feel to live inside. I think deeply before I begin, about meaning, intention, and what needs to be said, so that when it’s time to create, the work is streamlined and purposeful.
I’ve always worked this way, (in fact I was the student who finished early in art class) not because I rush, but because I see the through-line before I touch the page.
Discernment happens up front, so the design can unfold with ease, not with excess or second-guessing.
When you work with me, you’re not passed off to a team or moved through a system. This is a one-to-one collaboration. Thoughtful, focused, and held with care for both your business and the life surrounding it.
If you value depth and clarity, you’ll likely feel at home here.
Absolutely! I'm happy to offer instalments on all my services. One due upon booking to reserve your spot in my calendar, and the other at file hand off, or in monthly payments depending on your project and the payment plan we've agreed upon.
I'm also pleased to offer Klarna for my Canadian clients!
Readiness doesn’t mean perfection.
You don’t need to have every detail solved, but you do need a working understanding of who you are, what you offer, and who you’re speaking to. The process will help refine and articulate those things, but it can’t replace personal honesty or effort.
The most successful projects come from clients who are willing to reflect, participate, and be thoughtful in the process.
Branding and websites are not bandaids for deeper issues, they’re positioning.
They won’t replace good work, relationships, or integrity. What they do is ensure that the people finding you are more aligned, informed, and more ready to say yes. When done well, your brand and website act as a filter to attract the right clients and quietly turning away the wrong ones.
Because this work is custom, and intentional. You’re not paying for templates, speed, or surface-level design. You’re investing in discernment, clarity, and craftsmanship which are things that take time, attention, and experience.
If budget is the primary deciding factor, this may not be the right fit, and that’s okay. Timing matters.
Many clients do, and that’s expected.
Each offering is designed to be complete on its own, with the option to add collateral items, pages, or expanded the scope as needed. I don't upsell unnecessarily, and nothing is added without intention.
On our initial call we’ll discuss what truly serves your business!
Very much so.
This is not a passive experience. Your insight, reflection, and voice matter deeply for the outcome. I guide the process, ask the right questions, and create the visuals. but the final work is shaped together.
If you’re looking to hand everything off with minimal involvement, this likely isn’t the right fit.
Absolutely! I'm happy to offer instalments on all my services. One due upon booking to reserve your spot in my calendar, and the other at file hand off, or in monthly payments depending on your project and the payment plan we've agreed upon.
I'm also pleased to offer Klarna for my Canadian clients!
Readiness doesn’t mean perfection.
You don’t need to have every detail solved, but you do need a working understanding of who you are, what you offer, and who you’re speaking to. The process will help refine and articulate those things, but it can’t replace personal honesty or effort.
The most successful projects come from clients who are willing to reflect, participate, and be thoughtful in the process.
Branding and websites are not bandaids for deeper issues, they’re positioning.
They won’t replace good work, relationships, or integrity. What they do is ensure that the people finding you are more aligned, informed, and more ready to say yes. When done well, your brand and website act as a filter to attract the right clients and quietly turning away the wrong ones.
Because this work is custom, and intentional. You’re not paying for templates, speed, or surface-level design. You’re investing in discernment, clarity, and craftsmanship which are things that take time, attention, and experience.
If budget is the primary deciding factor, this may not be the right fit, and that’s okay. Timing matters.
Many clients do, and that’s expected.
Each offering is designed to be complete on its own, with the option to add collateral items, pages, or expanded the scope as needed. I don't upsell unnecessarily, and nothing is added without intention.
On our initial call we’ll discuss what truly serves your business!
Very much so.
This is not a passive experience. Your insight, reflection, and voice matter deeply for the outcome. I guide the process, ask the right questions, and create the visuals. but the final work is shaped together.
If you’re looking to hand everything off with minimal involvement, this likely isn’t the right fit.
ANSWERS
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IN THEIR WORDS