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Trend driven branding asks personality to disappear
To smooth the edges, follow what’s popular and look “professional” by looking like everyone else.
An essential piece - story, conviction, texture, and soul - gets lost in this process.
For artists, creatives, and service‑based businesses, that loss is costly. A brand that doesn’t reflect truth eventually demands performance.
Design rooted in heritage, not trends
My approach blends the wisdom of the past with the needs of the present, honouring the techniques of classic design while incorporating modern innovation. By weaving together a deep appreciation for heritage with contemporary aesthetics, I create brands that are both meaningful and enduring, rooted in tradition yet forward-thinking. This philosophy is the foundation of the Heirloom Brand.
It's not about looking better, it's about becoming clearer.
From trend‑driven to truth‑rooted. From visually pleasing to unmistakably yours. From performing a brand to being supported by one.
When clarity comes first, confidence naturally follows without force.
From Uncertainty to Confidence
I feel so much more vibrant and confident! Not only do I feel like my brand identity and message feel more solidified, but I’ve had so many compliments on the new branding that I’m so excited to use all of it. I am confident in my professional edge and clarity with a cohesive design and website.
Reyna Wilson, Living Wisely Well
From scrambling to steady growth.
"We were so lost, frustrated, going in circles, and overall just struggling. Learning Shopify felt like trying to learn a new language. Becca got us up and running! A whole new stream of income that has already paid off greatly, and will continue to pay off in the future. We're so grateful to have Becca and we know you'll be able to continue making life a lot easier for us going forward! “
Laura Lyons & Annika Duden, Wild + Well-Fed Coffee
From invisible to unmistakable.
"I felt like I had a vision for my business but couldn't see it clearly. I was hesitant to invest but very quickly realized that working with Becca was a wise next step. I really struggled designing on canva but knew what I wanted to say, having that layer removed has made my work so much easier and smooth as I move into the next season."
Alisha Banks, She is From the Dust
→ Design decisions rooted in longevity, not immediacy
They begin with reflection, language, and naming what no longer fits. Here, we move slowly and intentionally.
I don’t believe strong brands begin with aesthetics.
→ Deep discovery and discernment
→ story & meaning before visuals
Templates & Resources
The Heirloom Brand
Built for longevity. Designed with intentionality. Rooted in truth.
Not out of scarcity, but out of respect for the investment my work requires, and the life of motherhood and ministry it is intertwined with.
I take on a limited number of clients each quarter.
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