HEIRLOOM BRAND

Cloud and Plain

When Cloud and Plain came to me, she had a beautiful product and a heartfelt mission—but her branding didn’t yet reflect the soulful quality of what she was offering. Through my one-day intensive, now called the Heirloom Brand, we created a cohesive identity that feels as intentional and nourishing as her skincare rituals. Rooted in her mission to reconnect people to the beauty of the soul through simple, holistic care, the new brand captures the purity, calm, and integrity of her ingredients and process. What emerged is a brand that not only looks refined and high-quality, but also deeply aligns with her philosophy: what’s good for your skin must be good for your body.