heirloom BRANDing + illustrations

Bri Bischof Photo

Bri Bischof came to us with a clear goal: to elevate her brand for a luxury audience without losing the grit that makes it uniquely hers. Her photography is raw, western-inspired, and film-forward, and our challenge wasn’t reinvention—it was refinement. We worked to honor her roots while creating a visual identity that feels confident, timeless, and aligned with high-end clients who value craft and intention. Through our Brand Journal discovery process, Bri shared her values, influences, visual instincts, and long-term vision, giving us the insight to create an Heirloom Brand that is grounded, versatile, and built to grow alongside her work.

From there, we expanded the identity with custom illustrations and a considered visual system. Strong, classic typography conveys quiet confidence, while a restrained palette of charcoal, cream, and brown provides grounding. A bold pop of red brings energy and vibrance, and hand-drawn illustrations—rooted in Americana influences and featuring the poppy, a key brand symbol—add warmth and narrative depth. The final brand lives at the intersection of grit and refinement: an elevated, expressive, and deeply personal identity that positions Bri’s work for a luxury market while preserving the authenticity at its heart.