Sojourn day: brand

The Firm Foundation

The Firm Foundation is a Christ Centred Integrative Health Practice bridging the gap between functional healthcare and spiritual healing, rooted in the foundation of Christ.

Kelsey came to me having DIY'ed her brand, with a clear idea of her target audience and vision, but ready to take it further and create more clarity and cohesiveness in her brand. Through a brand day, we refreshed her colour palette, updated her logo and created a set of supporting illustrations & brand patterns.

The outcome: a story-rich brand infused with art, old world beauty and functionality.