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Branding that builds a story people long to wander into.
creating a world for your brand
Your brand is more than a logo. It's every detail, interaction, and feeling people associate with your business. Through my signature process, we'll craft a story-rich, immersive brand world that reflects who you are and gives your audience a place they'll want to return to.
Much of modern branding is designed for the current cycle of trends.
For what performs well, looks pretty and keeps up with the algorithm.
But for women building businesses alongside real lives (children, homes, and ever changing seasons) trend driven branding eventually becomes a burden.
The way I do branding takes a different approach than your typical manipulation driven marketing. It's a slower, more intentional approach that begins with truth and grows with your future years in mind.
You're ready to build a world around your brand if:
Some of the clients I have loved working with
Virtual Assistants & OBMs
Nutrition Coaches
Doulas
Homeopaths
EVENT PLANNERS
CLOTHING BOUTIQUES
FLOWER FARMS
CANDLE MAKERS
CLEANING COMPANIES
BAKERIES
BOUTIQUES
SOCIAL MEDIA MANAGERS
Design rooted in heritage, not trends
My approach blends the wisdom of the past with the needs of the present, honouring techniques of classic design while incorporating modern practicality. By weaving together a deep appreciation for heritage with contemporary aesthetics, I create brands that are both meaningful and lasting, rooted in tradition yet strategically forward-thinking. This philosophy is the foundation of the Heirloom Brand
Who you'll be creating with
I’m Becca, the artist and designer behind Sojourn & Soul, and the person who will be shaping your brand with you, from the first question to the final files.
I’ve spent the last sseven years refining not just how brands look, but how they feel. I think deeply before I begin. About meaning, intention, and all the pieces that need to work together, so that when it’s time to create, the design process is streamlined and purposeful.
I’ve always worked this way. In fact I was often the student who finished early in art class (annoying, I know - sorry), not because I rushed, but because I could see the final vision before I touched the page.
That same approach guides my process now. The discernment happens up front, so the design can unfold decisively, without second-guessing.
When you work with me, you’re not passed off to a team or moved through a system. This is a one-to-one collaboration. Thoughtful, focused, and held with care for both your business and the life surrounding it.
If you value depth, clarity, and an unconventional approach to marketing you’ll likely feel at home here.
The Transformation
- Feels steady instead of pieced together
- Communicates depth without being literal
- Supports your business rather than demanding from it
- Ages with grace as your work and life evolve
Whether we create your foundational identity or an expansive brand world, the process begins with the Brand Journal™, a deep dive discovery method I’ve created and refined over the past seven years. Through this guided reflection, we unearth the inner world of your business and the essence of your vision, giving me all the threads needed to weave every visual and design choice with intention.
The result is a brand that:
Your investment includes:
Stand out amongst the trends and build something with depth in this signature experience, dedicated to diving deep into your brand’s essence and bringing it's foundation to life.
+ The Brand Journal™ Discovery Process
+ Creative Direction
+ Full Logo Suite
+ 1 Custom Illustration
+ Colour Palette
+ Type Hierarchy
+ An in-depth guide to teach you how to style your new brand elements!
Your investment includes:
Journey deeper than the first chapters of your brand and create a fully immersive world where your brand's essence reaches every touch point. This is a highly collaborative & deeply thoughtful process to create a visual world that converts.
+ Everything from the Heirloom Brand
+ Expanded Creative Exploration and Deeper planning phase
+ All the collateral pieces you need (packaging, print or digital materials)
+ Social Media templates
+ Extensive illustration, textures & patterns
+ Additional collaboration & refinement
the Legacy Brand
2-3 weeks // $2200 USD
6-12 weeks // clients typically invest $4000 - $7000 USD
the Heirloom Brand
Brand Collateral Possibilities
Business cards, letterheads, brochures, postcards, thank you cards, apparel, hang tags, stationery sets, signage, gift certificates, and more.
Social media templates, email signatures, presentation decks, digital workbooks, lead magnets, digital ads, course slides, newsletter templates, free downloads, and more.
Product labels, boxes, wraps, stickers, tags, mailers, tissue paper designs, and more.
Packaging
Digital
1. beginning
After your deposit has been paid and contract signed, we'll schedule the day you receive your brand presentation in the calendar.
2. The Brand Journal™
You’ll receive everything you need to complete the Brand Journal™, my carefully crafted process designed to illuminate your individuality, clarify your story, and guide visuals that reflect your story.
3. Creative direction
Based on your brand journal I search for inspiration and compile a visual direction with a video walkthrough and send it over for your approval.
4. Preparation
With the direction approved, I get to researching and assembling typography, colour palettes, illustrations, and all other visual elements uncovered in the discovery.
6. Delivery & support
Within a week, you’ll receive all brand elements in a Google Drive folder, along with your brand guide to help you confidently use your new identity. I remain available to answer questions and cheer you on from the sidelines as you bring your brand to life!
5. Brand Day
Then I weave these pieces together into a cohesive brand concept presentation and send it to you for review. Then we walk through the concept together, making revisions in real time until everything aligns perfectly.
from inquiry to launch.
the process
Frequently Asked Questions
Do you offer payment plans?
What stage should I be at in my business for this?
Is Heirloom Branding “enough” if I’m not doing full strategy or a large rebrand?
What happens after the project is complete?
I don’t have the language for my brand yet — is that a problem?
How involved do I need to be in the process?
Absolutely! I'm happy to offer 2-3 instalments for the branding. One due upon booking to reserve your spot in my calendar, and the rest split up monthly.
I'm also pleased to offer Klarna for my Canadian clients!
My brand process isn’t designed around timelines or titles, it’s designed around readiness.
Many clients come to me years into business, when their brand no longer reflects the depth or direction of what they’ve built. Others come in the early stages, seeking clarity and intention from the start.
That said, to make the most of our project, it’s important that you already have a sense of who you are, what your business values are, and a general idea of your ideal audience. The Brand Journal™ is an incredibly helpful guide, but it can only uncover what you’re willing to reflect on and share. Your effort is the starting point, so the more thought you put into it, the stronger the resulting brand will be.
What matters most is not how long you’ve been in business, but whether you’re ready for a brand that is deeply aligned with your vision.
The Heirloom Brand is intentionally focused.
Rather than offering everything at once, this experience concentrates on the essentials. The visual foundation your business needs to show up with confidence and cohesion.
This is often the right choice for women who value clarity, and longevity over excess. Additional elements (like brand patterns, print materials, etc) can always be added later, but a strong foundation changes how everything else unfolds.
Not at all.
The process begins with the Brand Journal™, a guided discovery experience designed to draw out what’s already inside your head, even if you don’t yet have the words for it.
You don’t need a polished narrative to begin. You just need honesty, curiosity, and a willingness to reflect. The language and visuals are shaped from there.
This is a collaborative experience, but it should not be an overwhelming one.
You will be asked to reflect, respond, and engage thoughtfully at key moments in each stage, particularly in the early discovery phase. From there, I handle the creative direction and execution with clarity and care.
The process is designed to feel supported, not demanding.
*Photographers & Wedding Vendors - I do not recommend starting our project during wedding season!
Once your brand is finalized, you’ll receive all files neatly organized, along with a brand guide to help you use everything with confidence.
I remain available after our project has ended to answer questions as you begin implementing, and many clients return later to expand their brand with additional elements, or website design, when the timing feels right.
Frequently Asked Questions
Do you offer payment plans?
Is this right for me if my business isn’t brand new?
Is this “enough” if I’m not doing full strategy or a large rebrand?
What happens after the project is complete?
I don’t have the language for my brand yet — is that a problem?
How involved do I need to be in the process?
Absolutely! I'm happy to offer 2 instalments for the heirloom brand. One due upon booking to reserve your spot in my calendar, and the other at file hand off.
I'm also pleased to offer Klarna for my Canadian clients!
Yes.
The Heirloom Brand isn’t designed around timelines or titles, it’s designed around readiness.
Many clients come to me years into business, when their brand no longer reflects the depth or direction of what they’ve built. Others come earlier, seeking clarity and intention from the start.
That said, to make the most of this project, it’s important that you already have a clear sense of who you are, what your business values are, and a general idea of your ideal audience. The Brand Journal™ is an incredibly helpful guide, but it can only uncover what you’re willing to reflect on and share. Your effort is the starting point. The more thought you put into it, the stronger the resulting brand will be.
What matters most is not how long you’ve been in business, but whether you’re ready for a brand that is deeply aligned with your vision.
The Heirloom Brand is intentionally focused.
Rather than offering everything at once, this experience concentrates on the essentials. The visual foundation your business needs to show up with confidence and cohesion.
This is often the right choice for women who value clarity, and longevity over excess. Additional elements (like brand patterns, print materials, etc) can always be added later, but a strong foundation changes how everything else unfolds.
Not at all.
The process begins with the Brand Journal™, a guided discovery experience designed to draw out what’s already there, even if you don’t yet have the words for it.
You don’t need a polished narrative to begin. You just need honesty, curiosity, and a willingness to reflect. The language and visuals are shaped from there.
This is a collaborative experience, but it should not be an overwhelming one.
You will be asked to reflect, respond, and engage thoughtfully at key moments in each stage, particularly in the early discovery phase. From there, I handle the creative direction and execution with clarity and care.
The process is designed to feel steady and supported, not demanding.
*Photographers - I do not recommend booking during wedding season.
Once your brand is finalized, you’ll receive all files neatly organized, along with a brand guide to help you use everything with confidence.
I remain available after our project has ended to answer questions as you begin implementing, and many clients return later to expand their brand with additional elements, or website design, when the timing feels right.
ANSWERS
Your Brand's Transformation Begins Here
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IN THEIR WORDS