I get it – you want every opportunity to get in the ear of your website leads. You want to warm them up, show them the value you bring, and then hit them with the investment. So, naturally, you tuck your pricing away behind an inquiry form or email submission.
It makes sense at first. But in the long run? Keeping your prices a secret might be doing more harm than good!
The Power of Price Transparency
When you display your pricing on your website, you:
🪞 Reflect confidence in your value – You’re not hiding behind vague “custom quotes” – you’re standing tall in what you offer. That kind of clarity is magnetic.
🪞 Make life easier for potential clients – No one likes to jump through hoops just to get basic information. Keeping pricing visible means fewer emails, fewer back-and-forths, and a smoother experience overall.
🪞 Attract the right souls – Instead of spending time on discovery calls with people who aren’t in your budget range, you naturally draw in clients who already align with your pricing and see the transformation you bring.
The Boutique Analogy (Because We’ve All Been There)
Picture this: You’re out shopping, and you stumble upon the cutest little boutique. The window display is dreamy, the atmosphere is perfect, and you start browsing, picturing yourself in that cozy sweater or chic handbag.
Then – you check the price tag.
Cue the internal panic. đź«
It’s way out of your budget, and now you have to find the most casual, nonchalant way to exit without making eye contact with the sales associate. Maybe you mutter something about “thinking it over” before awkwardly backing out the door.
That’s exactly how potential clients feel when they inquire about your services, excited about what you offer, only to realize after the fact that it’s outside their budget. It’s not just awkward – it’s a waste of their time and yours.
A Gentle Nudge to Publish Those Prices
Transparency isn’t just about numbers – it’s about trust. When your pricing is upfront, your potential clients can reflect on their investment with clarity, rather than feeling caught off guard.
The right clients – the ones who truly value what you do – will see the transformation waiting for them. And the ones who aren’t the right fit? They’ll quietly move along, making space for the souls who are ready to work with you.
So here’s your sign to get those numbers up on your site. Your future clients (and your sanity) will thank you!
