What a cheap logo and flat pack furniture have in common.

Something I’m sure some have wondered… “why would I hire a brand designer when I can get a logo off Etsy or Fiverr for $50?”⁣


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Let’s frame it this way… there’s a huge ⁣
difference between buying mass produced flat pack furniture, and investing in a custom made furniture piece, designed uniquely for your home & family.

One lacks story, character, and uniqueness and its quality won’t stand the test of time. The other is thoughtful, and considered and will serve the family well through multiple seasons. No one else has anything like it and it will remain a talking piece for generations.
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Similarly, when you buy a cheap logo off of Etsy, it likely wasn’t designed with your story, values & audience in mind, AND you’re not going through the whoooole process of brand discovery, market research and strategic planning. ⁣
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Your logo may look nice, but at the end of the day, your brand is so👏🏻 much👏🏻 more👏🏻 than your logo & colour palette.⁣

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Your brand is your tone of voice, your personality, your values & philosophy, as well as the visuals that communicate that. And if it’s done well it will last for years to come – just like that heirloom quality custom furniture piece.

Don’t get me wrong, there’s nothing inherently wrong with flatpack furniture (or a $50 logo)… it can be a great place to start, but it just won’t serve you in the way that something crafted thoughtfully and intentionally for your business & your target audience will.

It’s time to step out of your flatpack furniture era and into something that is truly, deeply, soul-aligned and perfectly you. That’s where the growth happens. ✨

I’m booking brand + web projects for August & September, where we’ll do a deep dive into everything that makes you and your business unique, and reflect that into a cohesive brand experience at every touch point.

Ready to get started? Hit the button below and fill out my inquiry form!