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Grounded brand and website design for entrepreneurs devoted to helping others thrive

It's time for your life to flow seamlessly into a soul-reflected brand.

As an entrepreneur I know you've spent time searching for the right colours, fonts and feeling to represent your business. Hours spent scrolling Pinterest, using Canva templates, and then resorting back to stalking your competitors for inspiration on Instagram because nothing ever feels just like you.

You know you have so much to offer, and practices in your business that are completely you, but you're struggling to communicate that... leaving you feeling disembodied in your business and invisible to the people that would love to work with you.

Through my signature discovery process - the Sojourner's Map™ - we're going to transform everything that makes you who you are into tangible, visual form, creating a brand that sparks connection - making people go "she gets me" and "I need to work with her".

Here's what we're going to do -

1. The sojourner's map™ Method

To kick off our project I will send over everything you need to complete the Sojourner's Map™ - my unique, thoughtfully crafted process that illuminates your individuality so you can show up authentically and attract your dream clients.

Phase 1: Core Values Exercise & Brand Archetype Analysis
Phase 2: Brand and/or Web Questionnaire
Phase 3: Creative Direction

2. discovery meets design

Once the initial visual direction is approved, I get to work transforming everything we've uncovered into logo designs, colour palettes, textures & artwork, typography and any other asset that is going to bring your soul to light in your brand. For website packages, I'll be working on wireframing and then developing your online home in Squarespace, Showit or Shopify.

3. refine & implement

Once the brand concept (or website) is completed, we'll walk through everything together on a call, making revisions in real time until everything is perfect. Then we take your new brand identity and expand it out into your chosen collateral items.

4. wrap & launch

Once we've finalized collateral items, all your files will be shared with you in a folder, along with a recorded walkthrough on how to use everything. I will also send over my guide to planning a successful launch and for websites, you'll receive a custom tutorial on how to use and maintain your website as well.

5. post launch day

At the end of your project I am on standby to answer any questions that may arise and am cheering you on from the sidelines!

from inquiry to launch.

the process

"As individuals with zero prior experience in the branding process, Becca's dedication and expertise helped us achieve a look we are absolutely in love with. The Brand Day was an amazing experience, and getting to make adjustments in real time allowed us to "get it right" the first time.

I still open up our brand guide and think "I can't believe this is our look!"

NATURE'S ESSENTIAL GARDEN

Social Media
Get my eyes on your social media, going over your brand's experience on Instagram and providing direction on ways you can create a cohesive identity & attract your ideal audience.

Brand Experience
I'll take a look at your brand identity - logos, colour palette, font choices, the overall feel, and and offer my insight into how you can best utilize design psychology to maximize your impact.

Web Experience
Using my years of design experience & web development knowledge I will go over your website, looking at things like layout & styling, image usage, and SEO to provide you with an action plan for a website that converts.

Where I can Help

but you could use a designer's eyes to ensure you're putting your best foot forward.

With a brand audit, I'll take a magnifying glass to your social media, your website, or any other brand touch points and provide guidance from my years of design experience. This way you can have the confidence of working with a professional designer at a lower price point. Perfect for those in the early business stages.

Choose your payment option & checkout.
Fill out a short questionnaire so I know where to focus my time.
Then we'll schedule a 1 hr chat over coffee (or whatever your beverage of choice is) and I'll provide my insight & direction.
You'll receive a recording of our call, along with a PDF of actionable notes so that you have a hard copy to reference.

The Process

You've poured your heart & soul into your DIY brand

Investment: $200 or two payments of $105

through the rhythms of business, let's make it one that truly feels like you. In one week we will create the visuals you need to launch a (re)brand with confidence and clarity, allowing you to show up embodied in your business and magnetize your people.

What it includes:

The Sojourner's Map Strategy Process
Creative Direction
Logo Suite
Complete colour palette
Type Hierarchy
In-depth brand guide that teaches you how to put all your brand assets to use

BONUS:

Launch graphics + IG launch reel
Exclusive discount on template shop & future projects.

Investment: $2500 CAD or 3 payments of $835

Your brand is your constant stability

While Sojourn Days are designed to give you what you need to launch your brand and website, as a seasoned business owner, sometimes you need more. That’s where full scope projects come in. Through a 1:1 collaboration on The Sojourner's Map, an in depth strategy guide and virtual meetings, we establish a crystal clear plan for your brand before bringing it to life visually, leaving no stone unturned - a perfectly branded experience across all touch points and infinite collateral items.

WHAT IT INCLUDES:
The Sojourner's Map Strategy Process
Customized Strategy Guide
Creative Direction & Mood Board
Full Logo Suite
Custom colour palette
Type Hierarchy
In-depth brand guide
Any collateral item you need
My unique collaboration process and personal access to me
6+ Page Fully Custom Showit, Squarespace or Shopify Site

Investment starts at $7k CAD, only 2 full scope projects are booked per year.

Brand & Web Design with all the bells and whistles.

For Your Brand:

"From her in-depth questionnaire that deep dives into who you are and what you want for your biz, to her consults to narrow down the vision, to the final results - I felt supported, seen, and excited about what Becca was creating for me! "

NORA - PHOTOGRAPHER

that you truly live in - no sterile Showhome vibes here. Where clients go to feel safe, acknowledged, and intrigued to book with you. Pre-requisites: Branding, brand photos, and web copy.

What it includes:

The Sojourner's Map Strategy Process
Homepage wireframe
4-5 page Semi Custom Showit or Squarespace website
Conversion-focused design
Website copywriting guide
Domain connection
Custom website walkthrough and tutorial

BONUS:

Launch graphics + IG launch reel
Exclusive discount on template shop & future projects.

Investment: $3000 CAD or 3 payments of $1000

Your website should be the home for your business

While Sojourn Days are designed to give you what you need to launch your brand and website, as a seasoned business owner, sometimes you need more. That’s where full scope projects come in. Through a 1:1 collaboration on The Sojourner's Map, an in depth strategy guide and virtual meetings, we establish a crystal clear plan for your brand before bringing it to life visually, leaving no stone unturned - a perfectly branded experience across all touch points and infinite collateral items.

WHAT IT INCLUDES:
The Sojourner's Map Strategy Process
Customized Strategy Guide
Creative Direction & Mood Board
Full Logo Suite
Custom colour palette
Type Hierarchy
In-depth brand guide
Any collateral item you need
My unique collaboration process and personal access to me
6+ Page Fully Custom Showit, Squarespace or Shopify Site

Investment starts at $7k CAD, only 2 full scope projects are booked per year.

Brand & Web Design with all the bells and whistles.

Your e-commerce site doesn’t have to look like one. In four weeks, we'll create a beautifully branded and functional Shopify website that goes above and beyond the built-in theme editor. The secret? Designing outside the platform and integrating it in, topping everything off with custom CSS to give you a Shopify website with soul.

WHAT IT INCLUDES:
Illustrative patterns, textures, and icons
Beautiful and functional Shopify website design
Website style guide
Up to 3 app integrations
CSS styling

INVESTMENT: $3500 CAD + GST. PAYMENT PLANS AVAILABLE

Your product deserves a Shopify site with soul.

For Your Website:

Expertly Crafted Showit Website Templates for Service Providers

Digital Resource Templates for Your Business

NOT READY FOR SOMETHING CUSTOM?

Meet the woman turning
intangible ideas into branded stories.

Hey, I'm Becca. Wife, mom, artist, and designer. My work is grounded in strategy and inspired by intuition, so you can have a beautiful brand and website that nourishes your family and future.

My work's purpose is to uncover the parts of you that you didn't even realize mattered to your brand. Building an authentic representation of who you are so you can show up confidently and turn the heads of those that you're longing to work with.

Client Love Letters

"From her in-depth questionnaire that deep dives into who you are and what you want for your biz, to her consults to narrow down the vision, to the final results - I felt supported, seen, and excited about what Becca was creating for me! "

NORA - PHOTOGRAPHER

As individuals with zero prior experience in the branding process, Becca's dedication and expertise helped us achieve a look we are absolutely in love with. The Brand Day was an amazing experience, and getting to make adjustments in real time allowed us to "get it right" the first time. I still open up our brand guide and think "I can't believe this is our look!"

NATURE'S ESSENTIAL GARDEN

CONNECTION

The Sojourn and Soul Difference

While I'm not the life of the party friend, or the funny friend, I am the friend you can have heartfelt conversations over a cup of coffee with. The friend you stroll a farmers market with and have a home cooked meal with. So you can be sure that I'll create space for true, authentic connection because that's where I thrive (and if you're here I'm guessing that's where you thrive too)

family comes first

an artist at my core

I'm not just another designer who started dabbling in Canva and decided to make a go of it. My roots are deep in traditional art forms such as painting, illustration and sculpting, and I'll bring my years of experience, trained artistic eye, and design knowledge to every project.

(Yours, and mine) As a homeschooling Mom of three young kids, I get what it's like to be balancing life, work, motherhood and everything in between. You never have to apologize for your kids joining you on a calls or having to reschedule due to a teething baby, sick child, etc.

The clients I
have
to work with

loved

NATUROPATHS
INTEGRATIVE HEALTH PRACTITIONERS
NATURAL WELLNESS PRODUCTS PHOTOGRAPHERS
LIFE COACHES
SPEAKERS
ARTISANS

Virtual Assistants & OBMs
Nutrition Coaches
Doulas
Homeopaths
WEDDING PLANNERS
EVENT VENUES

FLOWER FARMS
CANDLE MAKERS
CLEANING COMPANIES
BAKERIES
BOUTIQUES
SOCIAL MEDIA MANAGERS

Virtual Assistants & OBMs
Nutrition Coaches
Doulas
Homeopaths
WEDDING PLANNERS
EVENT VENUES

FLOWER FARMS
CANDLE MAKERS
CLEANING COMPANIES
BAKERIES
BOUTIQUES
SOCIAL MEDIA MANAGERS

Frequently Asked Questions

Do you offer payment plans?

Can you design just a logo?

What web platform do you use?

Can I add an extra page?

I already have a brand. Can I just book a web Sojourn day?

What do I need before booking a Web Sojourn Day?

Can I include extra collaterals?

Can you really create a brand or website in a day?

Absolutely! I’m happy to break up payments into instalments for all my services. Sojourn Days are typically split into 2-3 monthly payments, but I’m always open to working out something to fit your situation. Please note on the inquiry form if you’re looking for a payment plan.

A strong, sustainable brand that will change your business is more than a logo. So, no, I don’t just create logos. Instead, I take a holistic approach to branding that dives into who you are, who you serve, and what you want your business to look like down the road.

I typically design for Showit, but I do offer custom projects in Squarespace and my 2-week Shopify with Soul design package. You can read more about specialized projects here.

Sure thing! Make sure to mention you need additional page(s) on the inquiry form, and we’ll chat about it during our discovery call.

As long as your brand was designed by myself or another professional brand designer, we can work directly on your website. One of the most impactful components of a successful website is the brand identity that informs the design. For this reason, I only design websites when a strategic brand identity is already in place.

I can’t design your website until you have your branding, photos, and copywriting done. Design is only a part of a high-converting website — you need copy and brand photos to complete the picture. Please let me know in the inquiry form if you need help finding an expert to help you with this.

I recommend booking a custom project if you’re looking for more than logos and basic brand collaterals beyond a business card or thank you note. You can learn more about specialized projects here or inquire here.

Yes and no. Strategic prep work is done before your Sojourn Day, including an in-depth brand questionnaire, mood board, and visual direction meeting, so on the Sojourn Day, I’m able to get into flow and focus on putting all the puzzle pieces together to create the brand.